Today in class, we had the wonderful opportunity to hear brand expert Scott Bedbury talk about his experiences in the ad world and advice for us young creative strategists. Scott is a great inspiration in learning how to grow a brand's identity and connecting with people. He knows how to find what makes a brand special and unique, and how good brands conduct themselves with respect to customers. He brought to life brands like Nike and Starbucks in their early stages to transform them into the brands we see today. He's a wonderful public speaker and charismatic executive. Here are some takeaways from Bedbury's talk:
"We're not in the coffee business serving people, we're in the people business serving coffee." about Starbucks' philosophy
"Show up stupid- be forever curious."
"Be fully present in the moments that matter most."
The Triple Bottom Line
-impact on profit
-impact on environment
-impact on people
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