#13: Brand Artists

I turned in my paper today in class. It's entitled "Brand Artists." It focuses on solving brand issues by giving your brand a personality. Here's some ehttp://www.blogger.com/post-edit.g?blogID=3356752902811974177&postID=5731538415944101738&from=pencilxcerpts:

"Inspiration sparks creativity, which sparks provocation, which sparks movements."

"You see, brands have personality. They're becoming more human. They talk, listen, laugh, flirt, coerce, observe, give and take."

"Good advertising solves problems. Every brand has issues."

"It's important to be interesting in this profession. And being interesting usually means having a different point of view."


Thanks for reading!