In my first post I promised sports ads, and I've yet to deliver. So here's my apology post.
Let's first look at InventorSpot's list of 10 Amazing Sports Ads. They're mostly outdoor ads, which I love. Nothing says sports like being outside. I'm particularly fond of the #8, the ballet toll booth arm. Clever ads like these are in high demand. And going outdoor only adds to the viewing power. Unlike commercials, outdoor ads can be incredibly dynamic. You can harness the elements in your favor and make ads that can only be executed outdoors. I just really like outdoor advertising.
To strike a balance, here's Bleacher Report's 35 Best Sports Commercials of the New Millennium. I know 35 is a lot, but if you're like me you like to binge on videos from time to time.
There already exists a sports world with athletes in certain roles. And those roles change. So the key to using a sports figure in an ad is timing. The people who would be buying the product whose ads feature a sports figure probably already know who that person is and why they deserve to represent the product. Therefore, it's hard to stray from what's already been laid out. But there's also opportunities to play off of what people think about certain sports figures.
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