#25: Cargo Collective Site

Here it is: My Cargo Collective

#24: Fiat's Rebranding Efforts

Fiats are terrible cars. That's why you don't see too many of them in America. But despite this common knowledge, they are going full speed ahead with attempts at rebranding. Along with this new Charlie Sheen ad, they also had the intriguing Super Bowl spot with the attractive Spanish woman taking the Joe for an emotional roller coaster of guilt then vulnerability.

Fiat is brave to try branching out in America because so many people know that their cars are sub-par. But maybe younger generations, who statistically know less about cars than the previous generations, will fall for Fiat's sensuality.

#23: Thoughts from Experienced Ad Man: Rory Sutherland

He talks about brands doing what people need. He also talks about keeping things simple.
He's British and charismatic, and he says some smart things about finding solutions to problems through different processes. Often there's a simple solution to a problem that seems like there has to be a complicated one.

#22: More Outdoor Fun

I just love outdoor ads. This is probably the 10th post I've done about outdoor advertising. But you know, there's just something so cool about a time and place specific ad. So here's a couple more examples of great outdoor ads:

Outdoor ads 1

Outdoor ads 2

Click through and enjoy!

#21: Good Brand Thinking

Allstate has really impressed me with their ads from the last few years. Starting with "The Allstate Guy," David Palmer, their ads have continued to hit hard with powerful concepts and a strong brand identity. I think right now, "Mayhem" is my favorite ad series on tv. The concept is perfect and the character is unforgettable. He's the gross embodiment of every unforeseen potential accident. For an insurance company it's okay to play with your customers' fear because fear sells more insurance. "Mayhem" is simply pointing out that there are more ways to be screwed by not having insurance than just the regular ol' fire, flood or tornado. Also, Allstate has some great radio spots to go along with this campaign. Here's a few examples:

Mayhem radio 1

Mayhem radio 2

Mayhem radio 3

#20: The Importance of Good Photography

Click Here to see why good photos make good ads.

#19: Watch Where You Step

Here's another clever example of outdoor advertising. These adhesive ads were places on busy sidewalks and got stuck to walking passerbys. When the "victims" noticed they had something stuck on their shoe, they read that it was an ad from Unicef saying that if it were a real landmine they would probably be dead.