#21: Good Brand Thinking

Allstate has really impressed me with their ads from the last few years. Starting with "The Allstate Guy," David Palmer, their ads have continued to hit hard with powerful concepts and a strong brand identity. I think right now, "Mayhem" is my favorite ad series on tv. The concept is perfect and the character is unforgettable. He's the gross embodiment of every unforeseen potential accident. For an insurance company it's okay to play with your customers' fear because fear sells more insurance. "Mayhem" is simply pointing out that there are more ways to be screwed by not having insurance than just the regular ol' fire, flood or tornado. Also, Allstate has some great radio spots to go along with this campaign. Here's a few examples:

Mayhem radio 1

Mayhem radio 2

Mayhem radio 3