#24: Fiat's Rebranding Efforts

Fiats are terrible cars. That's why you don't see too many of them in America. But despite this common knowledge, they are going full speed ahead with attempts at rebranding. Along with this new Charlie Sheen ad, they also had the intriguing Super Bowl spot with the attractive Spanish woman taking the Joe for an emotional roller coaster of guilt then vulnerability.

Fiat is brave to try branching out in America because so many people know that their cars are sub-par. But maybe younger generations, who statistically know less about cars than the previous generations, will fall for Fiat's sensuality.