Tracy Wong from Wong, Doody, Crandall, Wiener
A very engaging and energetic speaker. He says a lot, but his work says even more. Here are some takeaways:
Biggest barrier to the creative process: Your ego
-Let go of the idea
-"Don't squeeze the hamster too hard"
-"You are not your ideas"
-Ego hides opportunities
What is 99% of any idea: strategy
Tully's- 3:21 Wakeup Call awoke the urban working force at 3:21 pm to get their sugary coffee fix.
Greatest Creative Weapon: Ears
Knowledge Talks. Wisdom Listens
Embrace Compromise
Find a creative way to strike a balance.
What Process garners the best work?: Engage in the Democracy of Good Ideas
This goes along with using your ears, but hear what everyone around you is saying and don't discredit ideas.
No comments:
Post a Comment