On the first day of Deb's class, there was writing on the whiteboard that read: "This is the first day of the rest of your life." It sounds cheesy, because it is, but who's to say that cheesy expressions can't be true?
I took that advice to heart but interpreted it as, "This is the first day of your professional life." Before Deb's class, I was very intimidated by the thought of entering the advertising job market. And to be honest I'm still terrified, but in these first two weeks Deb has already started to nurture my yearning to create good advertising.
In the second day of class, Deb quoted Dan Wieden saying, "Brands are verbs. Nike exhorts. IMB solves. Sony dreams." This quote spoke to me profoundly, not just because it's from Dan Wieden, but because it changed my perspective of good advertising. I'd also like to expand Wieden's quote with my own addition: "Brand makers must also be verbs." What I took away from today's class with talking to Kelly Meyers is that to be successful in this field you have to get active. Kelly spent her final months at U of O getting acquainted with the professional world and setting herself up for success after school. I feel that I'm in the same boat now that Kelly was in when she first began getting connected. My goal this term is to follow Kelly's example and put my work and my name out on a fishing line and wait for a bite.
No comments:
Post a Comment