#6: Genius Through Subtlty?

The latest VW ad to collaborate with Star Wars. I believe this ad is going to run during the Super Bowl. You probably remember this charming VW/Star Wars ad from last year's Super Bowl:



I didn't notice this until after reviewing the "The Force" ad, but I heard a dog's bark in the background that cues mini Darth Vader that his father's VW has returned from work. I'm not sure if that sound cue is supposed to be some kind of subtle foreshadowing for "The Bark Side," but if so the team at Deutsch LA who made the ads deserve a lot of credit for creating subtle connections between different ads within a series. After researching Deutsch LA I found out they do the Playstation ads that I'm also fond of. The ad "Michael," in which video game characters toast their human master, celebrates the bond between gamer and avatar. I'm definitely impressed with this agency's work and I'm looking forward to seeing their next installments of VW and Playstation ads.