#1: Welcome!

Hello readers,
This is the first post of 25 for Deb Morrison's course, The Creative Strategist. I will use this blog as a tool to share my thoughts and ideas, print and video ads I like, and other content related to the field of advertising.

I titled this blog "The Curious Informer" because I wanted it to convey how I see much of today's advertising audience. I already notice a lot of sharing of videos, articles, posters, etc, between people, some of whom are involved in advertising and some of whom are not. There's a great deal of variation in the extent to which the content is shared; and there's especially a great deal of variation in how good the shared content is. For instance, at the bottom of the ladder, is email chains. Usually the links that get forwarded via email are pretty lame and share some story about how Jesus makes an appearance where you least expect Him. And usually these chain emails get dumped immediately to the spam folder. On the top of the ladder is rare content that gets viewed by the right person and then Tweeted or shared with other right people until the video goes viral. "The Curious Informer" therefore is meant to say that I'm always looking for good content to share, because word of mouth is the most powerful advertising tool.

A little about me. My name is Matt. I am born and raised in Portland, Oregon. I played football in middle school and a little in high school. I quit football and did some theater. I watch a lot of basketball. I'm a huge Trail Blazers fan. I'm really interested in sports advertising.

In the majority of these posts, I will share videos and print ads that I like. Since I'm a huge NBA fan, a large portion will be basketball and other sports related. However, if I find something else that I really enjoy, I won't hesitate to put it on the blog.

Thanks for reading and enjoy the rest of the posts!