Interesting ads always have an interesting point of view.
They tell us something that hopefully will raise an eyebrow. Because to make ads that stand out, you actually have to stand out. Ignore what everyone else is doing and also what you really want to say. Then say it in a different way.
Be Brave.
Personally, I ignore every ad that doesn't look interesting. Local ads are the worst offenders. Throwing up price stickers and zooming in and out of photos of various products won't make me want to by a car stereo or whatever. These ads only make for amateur, valueless advertising. Don't fall into a format. Every brand deserves something different.
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